Category: Branded

The elevator pitch. You are probably familiar with the term. It is most commonly used to describe the concise 60-second speech that business owners and executives, as well as salespeople,...

The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a...

I am committed to writing 100 articles in 100 days. The primary reason I am undertaking this writing marathon is to train myself how to write as efficiently as I...

Whether you are catering to customers or buyers, this is something you can't compromise with. In order to get the perfection in each and every piece, you need to keep...

There is more to making a purchase than just making the purchase itself. All consumers, whether in a store or online, go through several decision steps when making any kind...

The persona of a business corporation is incomplete without a nice logo and business stationery. If a business wants to touch the peaks of success in the international market by...

After 3 weeks of website hosting, I have familiarised myself with some of the technical terms used by webmasters world wide. Some of the terms are: 1. SEO (search engine...

The consumer's awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of...