Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.
The terms emarketing, internet marketing and online marketing are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important?
When implemented correctly, the return on investment (ROI) from emarketing can far exceed that of traditional marketing strategies.
Try searching for your company name on Google, you should have several links to your site on the 1st, 2nd, 3rd 4th even up to page 12. When you dig deeper on the search engines, you will probably find sites that mention your company name, but haven’t made your company name an actual link.
A simple but, time consuming tip is to contact the site owners and ask them to change the name of your company into a linked name. This will help increase the amount of incoming links to your site, therefore helping your ranking and PR score. (Especially when the site that is linking to you has relative content to your business)
Now that you have looked deep into a self search on Google / Yahoo, try searching for links to your site on Google by typing “link:yourdomain.com” check out the top 10 links that are pointing to your site. If you would like to boost search results for certain search terms, have the site owners change the link name to something relevant to your page rather than just your name or a term that isn’t as frequently searched.
This is only a small part in some of the techniques GOfinfin uses to manage your emarketing campaign. GOfinfin works full-time to manage things like this so your staff can focus on your core business.
